Loyalty and rewards platforms

Loyalty programme software 5 companies

Retailers, banks and airlines run points programmes on this software, and study what members buy to send them better offers.

dunnhumbydunnhumby, a British retail-analysis company with a large centre in Gurugram, studies what supermarket loyalty members buy, to set prices and offers.Delhi NCRHired recently

KobieKobie designs and runs loyalty programmes for American banks, airlines and retailers. It hires in Bengaluru.BengaluruHired recently

Capillary TechnologiesCapillary, founded in Bengaluru, is the largest Indian-founded loyalty company. It runs loyalty programmes and customer data for retailers and brands in many countries.Bengaluru

GiiftGiift, in Bengaluru, sells loyalty software and runs an exchange where points from one programme can be spent in another.

Loyalytics AILoyalytics, a small Bengaluru company, analyses loyalty data for retailers in the Gulf and gives each member their own offers.

The tech, explainedLoyalty programme software Retail media and customer analytics Customer data platform (CDP)

Rewards, gift cards and perks 4 companies

Most reward programmes pay out in gift cards and vouchers. These companies supply them, for customers and employees.

XoxodayXoxoday, from Bengaluru, sells a rewards platform through which companies give gift cards and perks to employees and customers.

The Reward Store (Vananam )The Reward Store presents itself as a rewards and gifting company.

Blackhawk NetworkBlackhawk Network supplies the gift cards that many reward programmes pay out, and has a large engineering team in India.BengaluruHired recentlySee alsoB2B payments and spend management

Plum BenefitsPlum Benefits sells employers a perks product for their staff.See alsoBenefits administration software

The tech, explainedRewards and incentives platform

How it all worksMarketing technology (martech)A left basket brings a push, an email, a WhatsApp.

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What's changing

Loyalty programmes are becoming advertising networks.

A retailer's loyalty data shows exactly what each member buys. Retailers now sell brands advertising aimed at their own members, and loyalty companies are building the tools for it.