Survey and consumer research platforms

Surveys and research panels 4 companies

A company writes a questionnaire in a survey tool and buys answers from panels: large groups of people who have agreed to answer surveys.

SurveyMonkeySurveyMonkey is the survey tool that most people have answered at least once. Anyone in a company can build and send a survey with it.BengaluruHiring now

KantarKantar is the largest research group in the world. Its Marketplace product lets companies run their own research online. It hires in Bengaluru.Bengaluru

DynataDynata recruits and owns panels of millions of people who answer surveys. It hires in Hyderabad.

CintCint runs a marketplace through which researchers buy survey answers from hundreds of panels around the world.

The tech, explainedSurvey software Online research panels

AI and emotion research 2 companies

Some companies measure how people react without asking them, or use AI to run the whole research project.

EntropikEntropik, founded in Bengaluru, reads people's facial expressions and eye movements through their webcam as they watch an advertisement or use a website.

ConsumaConsuma, a small Bengaluru company, sells consumer research that is automated from start to finish, starting from what people say on social media.

The tech, explainedEmotion AI

How it all worksBrand marketingBefore a new shoe sells: research, content, launch, listening.

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What's changing

The respondent may be an AI model.

Some research firms now ask AI models trained to answer like a group of customers, instead of real people. It is faster and cheaper, and the open question is how far the answers can be trusted.