Ad buying platforms (DSPs) and ad networks

Campaign planning and ad creation 3 companies

Agencies and brands plan campaigns across TV and digital, and use software and AI to build ads to suit each viewer.

MediaoceanMediaocean, with engineers in Pune, runs the system agencies and brands use to plan, buy, track and pay for media across TV and digital.

PixisPixis, founded in Bengaluru, sells AI that picks the audience, makes the ads and moves money between campaigns.

JivoxJivox, with engineers in Bengaluru, builds each ad from parts, such as the product, offer and image, to suit each viewer.

The tech, explainedMedia planning and buying software Dynamic creative optimisation (DCO)AI advertising platform

Ad buying platforms and ad networks 13 companies

Buying platforms bid for ad space on advertisers' behalf in fractions of a second, across apps, websites and smart TVs.

Phones and the web

Buying ads in apps and on websites.

InMobi AdvertisingInMobi, founded in Bengaluru, runs one of the largest mobile ad exchanges and its own buying platform.Bengaluru

YahooYahoo, with engineers in Bengaluru, runs Yahoo DSP, one of the larger buying platforms independent of Google, Meta and Amazon.Bengaluru

CriteoCriteo, with engineers in Delhi, shows shoppers ads for products they looked at, and runs retailers' ad businesses.Delhi NCRHired recently

AffleAffle, with engineers in Delhi and Bengaluru, is an Indian mobile advertising company listed on the stock market.

MolocoMoloco sells a buying platform based on machine learning, which app makers use to find new users.

VerveVerve, with engineers in Bengaluru, runs a mobile advertising platform for both buyers and sellers.

BlisBlis, with engineers in Mumbai, aims ads by the places phones have been.

AdformAdform, with engineers in Mumbai, sells a European advertising platform.

AarkiAarki is another mobile advertising company.

AtomicAdsAtomicAds, in Bengaluru, is another advertising company.

EpsilonEpsilon holds data on who each consumer is, and has built an advertising platform on it.BengaluruHiring nowSee alsoCustomer data platforms (CDP) and identity resolution

Television

Showing different ads to different homes.

LG Ad SolutionsLG Ad Solutions, with engineers in Bengaluru, is the advertising business of LG's smart TVs.Bengaluru

INVIDI Technologies Corp.INVIDI, with engineers in Chennai, lets cable and satellite operators show different ads to different homes.BengaluruHiring now

The tech, explainedDemand-side platform (DSP)Mobile ad network Connected TV (CTV) advertising Ad exchange Mobile measurement partner (MMP)Location-based advertising Addressable TV advertising

Advertising to one audience 5 companies

Some platforms reach one audience: doctors and patients within health rules, job-seekers on job sites, or shoppers on retailers' sites.

DeepIntentDeepIntent, with engineers in Pune, sells a buying platform for healthcare marketers that follows American health-privacy rules.PuneHiring now

DocereeDoceree, founded in India, shows messages to doctors inside the software they use to write prescriptions.

JoveoJoveo places employers' job ads automatically across job sites.BengaluruHired recentlySee alsoApplicant tracking systems (ATS) and recruitment marketing

dunnhumbydunnhumby runs supermarkets' advertising businesses using their shopper data.Delhi NCRHired recentlySee alsoLoyalty and rewards platforms

CommerceIQCommerceIQ manages brands' ads on Amazon and other marketplaces.BengaluruHiring nowSee alsoRetail pricing and merchandising analytics

The tech, explainedHealthcare advertising Retail media network Point-of-care advertising

How it all worksProgrammatic advertisingAdvertisers bid for the space before the page loads.

See how it works →

What's changing

The bid is made by AI.

Buying platforms now let AI choose the audience, the bid and the ad itself. The advertiser sets the goal and the budget, and the model does the rest.

← Check outSocial media, dating and matrimony apps Next in Adtech →Publisher ad monetisation platforms (SSPs)

Companies: ingrid's company map. Hiring signals: postings feed of 5 Nov 2026.