Publisher ad monetisation platforms (SSPs)

Ad exchanges and placement 7 companies

Supply-side platforms sell a publisher's ad space to the highest bidder. Others place ads by what the page or video is about.

PubMaticPubMatic, founded in Pune, runs one of the largest independent platforms that sell ad space for publishers.Pune · Delhi NCRHiring now

Media.netMedia.net, built largely in India by its Indian founders, runs one of the largest networks of ads placed by what a page is about.Bengaluru · Delhi NCRHiring now

Index ExchangeIndex Exchange, with engineers in Bengaluru, runs an independent ad exchange.BengaluruHired recently

TripleLiftTripleLift, with engineers in Pune, sells ad space that matches the look of the page, and TV ad space.

Affinity GlobalAffinity Global, with engineers in Mumbai, sells publishers' ad space and rich-media ad formats.

GumGumGumGum, with engineers in Pune, places ads by reading the page and its images, and measures how long people actually look.

Channel FactoryChannel Factory, with engineers in Bengaluru and Mumbai, places brands' ads on the YouTube videos that suit them.

The tech, explainedSupply-side platform (SSP)Contextual ad network Ad exchange Native advertising Connected TV (CTV) advertising

Tools for smaller publishers and direct sales 4 companies

Smaller publishers and apps use tools to earn more from ads and catch fake traffic. Large media companies sell some ads directly.

MonetizeMoreMonetizeMore, with engineers in Bengaluru, runs ad auctions for smaller publishers and catches fake traffic.

GreedyGameGreedyGame, with engineers in Bengaluru, helps app makers earn from ads through PubScale.

OperativeOperative, with engineers in Bengaluru, sells the system media companies use to sell and schedule their ads.

AdsremedyAdsremedy, in Mumbai, is another advertising company.

The tech, explainedIn-app advertising monetisation Ad order management system Ad verification

How it all worksProgrammatic advertisingAdvertisers bid for the space before the page loads.

See how it works →

What's changing

The page no one visits.

As AI search answers questions directly, fewer people visit the pages that carry ads. Publishers and their ad platforms are looking for new places to earn.