Ad verification and marketing measurement

Ad verification and app attribution 2 companies

Advertisers check that their ads were seen by real people on suitable pages, and app makers measure which ad brought each user.

DoubleVerifyDoubleVerify, with engineers in Bengaluru, checks that ads were seen by people rather than bots, on sites that suit the brand.

BranchBranch, with engineers in Bengaluru, runs links that open the right screen in an app, and measures which ads brought each app user.

The tech, explainedAd verification Mobile measurement partner (MMP)

Marketing measurement 4 companies

Marketers bring all their campaign data into one place, and use models and experiments to work out what each channel actually caused.

FosphaFospha, with engineers in Mumbai, measures what marketing caused for brands that sell online.MumbaiHiring now

LifesightLifesight measures what marketing caused, through statistical models and experiments.

ClarisightsClarisights, founded in Bengaluru, brings a marketer's campaign data from every channel into one set of reports.

IntentwiseIntentwise, in Bengaluru, is another company in this area.

The tech, explainedMarketing mix modelling (MMM)Marketing reporting and analytics

How it all worksProgrammatic advertisingAdvertisers bid for the space before the page loads.

See how it works →

What's changing

Measuring without following people.

Privacy rules and phone settings now block much of the tracking ads relied on. Measurement is moving to statistical models and experiments that do not follow individuals.