B2B sales intelligence and ABM platforms

Business contact and company data 6 companies

These companies sell databases of businesses and their staff, with phone numbers and email addresses, and data on which software each company runs.

ZoomInfoZoomInfo sells the best-known database of businesses and their staff, with contact details. It has a large centre in India.BengaluruHired recently

Apollo.ioApollo.io, with engineers in Bengaluru, sells a cheaper contact database together with automatic email sequences, for smaller sales teams.BengaluruHiring now

HG InsightsHG Insights, with engineers in Pune, records which software every company runs, so a vendor can find companies that use a rival's product.

EnlyftEnlyft, with engineers in Delhi and Pune, sells data on the technology each company has installed, and ranks companies by how likely they are to buy.

OpenpriseOpenprise, with engineers in Hyderabad, cleans sales data: it removes duplicates, fills in missing details and sends each lead to the right salesperson.

Sprouts.aiSprouts.ai, with engineers in Bengaluru, uses contact data and AI agents to create interest among possible buyers, not just a list of them.

The tech, explainedB2B contact database AI SDR

Buying signals and account-based marketing 6 companies

Some companies track which businesses are reading about a kind of product, a sign they may buy soon. Account-based marketing then aims advertising and sales at those chosen companies.

6sense6sense, with a large centre in India, predicts which companies are close to buying, from their research online.Bengaluru · PuneHiring now

DemandbaseDemandbase, with engineers in Hyderabad, aims marketing, advertising and sales at a list of chosen companies, and runs its own advertising system to reach them.Hyderabad

BambooBoxBambooBox, in Bengaluru, sells account-based marketing software that ranks companies and works out which marketing led to a sale.Bengaluru

Informa TechTargetInforma TechTarget, with engineers in Bengaluru, sells signs of buying interest drawn from what readers of its technology publications research.

AnteriadAnteriad, with engineers in Bengaluru, sells data on buying signals across companies and an automatic advertising system.

EnhancioEnhancio, in Bengaluru, places a vendor's reports on other websites and passes on the details of the people who download them.

The tech, explainedIntent data Account-based marketing (ABM)

How it all worksB2B salesFind the buyer, reach them, forecast and close.

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What's changing

Signals that a company is ready to buy.

Instead of calling every hospital on a list, sales teams want to call the ones researching payroll software this week. These companies compete to spot those signals earliest and hand them to AI agents that make the first approach.