Sales enablement platforms

Sales enablement platforms 3 companies

These platforms keep a company's sales material in one place, suggest what to use for each deal, train salespeople and coach them from their recorded calls.

SeismicSeismic, with engineers in Hyderabad, is the largest company in this category. It sells sales material, training and coaching in one platform.HyderabadHired recently

HighspotHighspot, with engineers in Hyderabad, is Seismic's closest rival, with web pages that a salesperson shares with a buyer and that show what the buyer read.

GTM BuddyGTM Buddy, a small Hyderabad company, sells sales material, coaching and a shared online space with the buyer to smaller teams.

The tech, explainedSales enablement

How it all worksB2B salesFind the buyer, reach them, forecast and close.

See how it works →

What's changing

The coach has heard every call.

AI tools can now listen to every sales call and point out what each salesperson does well or badly, so coaching no longer depends on a manager sitting in on a few calls.