KYC, or know your customer, is the set of checks that a bank, broker, wallet or other regulated company must run to confirm who a person is before taking them on as a customer. In India, the RBI sets these rules for banks and lenders, and SEBI sets them for brokers and mutual funds. The aim is to stop criminals from opening accounts in false names, and to make every account traceable to a real person.
Here is how KYC works in general. The customer gives an identity document, such as a PAN card or Aadhaar. Software reads the document and checks that it is genuine. It then checks that the face in front of the camera matches the photo on the document, and that it is a living person, not a photo or a video. This second check is called liveness detection. The software also checks the name against lists of sanctioned people. This is done by sanctions screening. Only then is the account opened. The company keeps the KYC record, and must update it every few years.
India does more of this on phones than almost any other country. With Aadhaar-based eKYC, the customer's details come straight from the Aadhaar system, with an OTP. Aadhaar is part of India's digital public infrastructure.
Take, for example, a person opening a trading account on a phone. Identity verification software reads the PAN card and matches the selfie in about two minutes, with no person looking at it.
Consider a customer whose case needs a person to see them. With video KYC, a bank employee checks the documents and the face on a live video call, so the customer does not visit a branch.
Say someone buys a new SIM card. The telecom operator must check the buyer's identity before activating it, through SIM activation apps at the shop.
How is KYC different from AML transaction monitoring? KYC checks who the customer is when the account is opened, and again at each periodic update. Transaction monitoring watches what the customer does with the account afterwards, every day. And when the customer is a company, the check is called know your business (KYB).
Appears in
- Identity verification (IDV)↗ Know your customer (KYC)Identity verification software runs the KYC check: it confirms the PAN card is genuine and the selfie matches it.
- Video KYC↗ Know your customer (KYC)Video KYC does the whole KYC check on a live video call, with a bank employee looking at your documents.
- Sanctions and PEP screening↗ Know your customer (KYC)Sanctions screening is part of KYC: each new customer's name is checked against sanctions and PEP lists.
- Know your business (KYB)↗ Know your customer (KYC)KYB is KYC for a company: it checks the GST registration, directors and the people who really own it.
- Synthetic identity fraud detection↗ Know your customer (KYC)Synthetic identity fraud detection adds a check to KYC, scoring whether the person behind the documents is real.
- SIM activation and retail apps↗ Telecom networksA SIM activation app checks the customer's Aadhaar or ID before the new SIM is switched on.
- Digital signature certificate (DSC)↗ Back-office softwareA digital signature certificate is issued only after the applicant passes a KYC check with Aadhaar or PAN.
- Background verification↗ HR technologyBackground verification runs the same document and face checks as KYC, but for an employer hiring a candidate.
- Remittance app↗ Cross-border paymentsA remittance app completes your KYC before it lets you send money to family abroad.
- Crypto exchange↗ Crypto and tokenisationA crypto exchange completes your KYC with PAN and Aadhaar before you can deposit rupees or trade.
- Crypto on-ramp↗ Crypto and tokenisationA crypto on-ramp checks your identity before it converts your rupees into crypto inside another app.
- Instant personal loan app↗ Digital lendingAn instant loan app runs KYC with Aadhaar and PAN in minutes before it credits the loan.
- Loan origination system (LOS)↗ Credit underwritingA loan origination system runs the KYC check as one of the first steps of every loan application.
- AML transaction monitoring↗ Anti-money laundering (AML)AML transaction monitoring uses the details collected at KYC to judge whether a customer's transactions look normal.
- Stock trading app↗ Personal financeA stock trading app completes your KYC and opens your demat account before your first trade.
- Investor portal↗ Asset managementAn investor portal collects each investor's KYC documents before the fund accepts their money.
- Insurance comparison marketplace↗ InsurtechAn insurance comparison website collects the buyer's KYC details before the insurer issues the policy.
- Online visa application↗ Travel technologyAn online visa application checks the traveller's passport and documents, much like a KYC check.
- Digital travel credentials↗ Travel technologyDigital travel credentials verify a traveller's identity once, like KYC, and then reuse it at the airline and border.