Tech, ExplainedEnterprise SaaS and software
Product

AI customer service agent

The refund booked without a human.

BEFORE ITAFTER ITAI customerservice agentASAPPFiniGigaMLRobylon AIBroccoli AIShortLoopCOVERSWhole-casehandlingActions in systemsRefund limitsPer-resolutionpricingHelp desk softwaresends thenew ticketContact centre softwaresends thecall or chatKnowledge management forcustomer servicesuggestspast fixesupdates thecustomerrecordCustomer relationshipmanagement (CRM)↗ B2B SALESacts with itsown loginAI agent identityand security↗ GENERATIVE AI APPLICATIONSclosesthe ticketHelp desk softwareCONCEPTS IT USESSaaS pricing modelsAI customer service agentsBEFORE ITAFTER ITAI customerservice agentASAPPFiniGigaMLRobylon AIBroccoli AIShortLoopCOVERSWhole-casehandlingActionsin systemsRefund limitsPer-resolutionpricingHelpdesk softwaresends thenew ticketContactcentre softwaresends thecall or chatKnowledgemanagement forcustomer servicesuggestspast fixesupdates thecustomerrecordCustomerrelationshipmanagement (CRM)↗ B2B SALESacts with itsown loginAI agent identityand security↗ GENERATIVEAI APPLICATIONSclosesthe ticketHelpdesk softwareCONCEPTS IT USESSaaS pricing modelsAI customer service agentsBEFORE ITHelp desk software↓ sends the new ticketContact centre software↓ sends the call or chatKnowledge managementfor customer service↓ suggests past fixesAI customer service agentASAPPFiniGigaMLRobylon AIBroccoli AIShortLoopWhole-case handlingActions in systemsRefund limitsPer-resolution pricingAFTER IT↓ updates the customer recordCustomer relationship management (CRM)↗ B2B SALES↓ acts with its own loginAI agent identity and security↗ GENERATIVE AI APPLICATIONS↓ closes the ticketHelp desk softwareCONCEPTS IT USESSaaS pricing modelsAI customer service agents
The AI customer service agent receives a missing-paneer complaint, checks the order and packing records, credits a ₹180 refund within the store's ₹500 limit, and closes the ticket or passes harder cases to a person.
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An AI customer service agent is a ready-made product that handles a customer's whole request by itself, from the first message to the solved problem. It reads the request, checks the facts in the company's systems, takes the action, such as booking a refund, and closes the case. It is often priced for each problem it solves. How such agents work in general is explained on the concept page AI customer service agents. This page is about the product that companies buy.

A company buys this product in a different way from a chatbot. It does not design conversations. Instead, it connects the agent to its systems: the order system, the help desk software, the CRM and the payment system. It gives the agent its help articles and its rules, for example its refund policy. Then it sets limits on each action, as explained in AI agent guardrails.

Take, for example, an online grocery store. A customer writes in the app chat: "Two packets of paneer were missing from today's order." The agent finds the order, which was for three packets of paneer. It then checks the packing record at the store's warehouse. The record shows that only one packet was packed. So the complaint matches the records. The store's rule allows automatic refunds up to ₹500 for missing items. The refund here is ₹180, for two packets at ₹90 each, so the agent credits ₹180 to the customer's wallet. It replies with the refund details and closes the ticket. The whole case takes under a minute. If the packing record had shown three packets packed, or the amount had been above ₹500, the agent would have passed the case to a person, with its findings attached.

Companies usually start carefully. For the first few weeks, the agent may only draft its answers, and a person checks each one before it is sent. Once the answers are good enough, the agent sends them itself. Its actions use a login and permissions of their own, which AI agent identity and security products give and watch. The agent can also look up how a similar problem was solved before, through knowledge management for customer service.

The way it is measured and priced is new. Earlier bots were measured by how many conversations they finished without a person. A customer who gave up and left also counted as finished. These agents are measured by how many problems they actually solve. Many vendors charge a fixed fee for each solved problem, instead of a monthly fee for each agent's seat. The page on SaaS pricing models explains the difference.

This is why the product matters to the contact centre industry. Its software and its outsourcing companies have mostly been paid per human agent. An AI agent that solves problems with no human agent reduces that number.

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