Industry

Sales & Marketing Tech

Section 1 / Overview

Which way this sector's hiring is moving

CRM, martech, ad-tech, and sales-ops platforms.

Sales and marketing tech includes customer relationship management platforms, marketing automation tools, campaign delivery engines, and customer analytics software. Employers are predominantly product companies selling B2B software to global businesses alongside international marketing tech vendors with teams in India. Engineering responsibilities include event stream processing, automated email delivery systems, campaign workflow builders, and analytics dashboards.

Top companies hiring

Most active employers over the last 4 weeks, by posting volume.

Epsilon
NielsenIQ
NiCE
LeadSquared
Level AI
PubMatic
Joveo
Kobie
Salesforce
Seismic
ZoomInfo
Ansira

Weekly postings35 weeks

Weekly posting counts across the sector.

Weekly active companies35 weeks

Distinct companies with at least one posting each week.

Section 2 / Profile Distribution

The roles this sector actually hires

Backend Development leads sales and marketing technology recruitment with over a quarter of all postings. Fullstack Development and Data Analytics and BI follow as key hiring areas for marketing automation and reporting platforms.

Share of postingsRest of marketLeading profile

Backend Development+10
Fullstack Development+5
Data Analytics & BI+2
QA & Testing+2
AI & LLM Applications±0
Generalist Software Engineer+1
Enterprise Platforms−14
Data Engineering±0
Frontend Development+2
DevOps & Platform Engineering−2
Mobile Development+2
Systems & Embedded Engineering−4
Domain-Specific Development−3
Data Science & ML±0
Security Engineering−1

Sorted by share of postings · gap = share − rest of market, in points

Section 3 / Company-Class Distribution

The kinds of companies behind the sector

Sales and marketing tech is unusual in being led by Lala Companies, well ahead of Established SMEs and MNCs & GCCs.

This industryRest of markettop employers by openings in the last 2 weeks

01
Lala Companies1 employer hiring
This industry~55%
Rest of market~1%
- Scout Inc.
02
Established SMEs10 employers hiring
This industry~15%
Rest of market~8%
- Epsilon
- Joveo
- PubMatic
- Seismic
- Kobie
03
MNCs & GCCs7 employers hiring
This industry~15%
Rest of market~25%
- NielsenIQ
- NiCE
- Salesforce
- MaxIQ
- Nielsen
04
Unicorns & Indian Product7 employers hiring
This industry~9%
Rest of market~6%
- LeadSquared
- Ansira
- Cendyn
- Gainsight
- InMobi Advertising
05
Funded Startups5 employers hiring
This industry~6%
Rest of market~2%
- Goldcast
- Auxia
- Blue Bite
- Exotel
- PivotRoots
IT Services & BPO0 employers hiring
This industry~1%
Rest of market~45%
No listed employer hiring in the last 2 weeks.
Staffing & Bodyshops0 employers hiring
This industrynegligible
Rest of market~5%
No listed employer hiring in the last 2 weeks.
MAANG & Tier-1 Tech0 employers hiring
This industrynegligible
Rest of market~5%
No listed employer hiring in the last 2 weeks.

Section 4 / City Distribution

Where in India this sector hires

Callout

Bangalore accounts for just over half of sales and marketing technology recruitment. Delhi NCR stands out as a major northern market, over-indexing at roughly a fifth of total postings. Pune also performs above its national average, while Mumbai Region holds a negligible share.

City distribution — share of this industry's postings by city (the seven city-page cities), with each city's share of the rest of the market and the over/under index.

Mkt %Rest of marketCityShare of sectorSec %

~50%01Bangalore1.00× par~50%

~9%02Delhi NCR2.22× over~20%

~15%03Pune1.00× par~15%

~15%04Hyderabad0.47× under~7%

~9%05Chennai0.33× under~3%

~4%06Mumbai Region0.50× under~2%

~1%07Kolkata<1%<1%

Share of this sector's postings by city vs the rest of the market. A longer sector wing than market wing means the city over-indexes for this sector here.

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