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Sales & Marketing Tech

Section 1 / Overview

Which way this sector's hiring is moving

CRM, martech, ad-tech, and sales-ops platforms.

Sales and marketing tech covers the platforms that power customer acquisition, engagement, and revenue operations, from CRM and marketing automation to growth and analytics tools. The employers are mostly software product firms selling to businesses, alongside the India centres of global martech vendors. It is a focused, product-led sector built around workflow and data software.

Top companies hiring
Most active employers over the last 4 weeks, by posting volume.
  • Scout Inc.
  • Epsilon
  • NiCE
  • HighLevel
  • Salesforce
  • AiSensy
  • NielsenIQ
  • Ansira
  • Cendyn
  • ZoomInfo
  • 6sense
  • Joveo
Weekly postings28 weeks
050100150200Dec 28Jan 25Feb 22Mar 22Apr 19May 17Jun 14Jul 05postings / wk
Weekly posting counts across the sector.
Weekly active companies28 weeks
0102030Dec 28Jan 25Feb 22Mar 22Apr 19May 17Jun 14Jul 05companies / wk
Distinct companies with at least one posting each week.
Section 2 / Profile Distribution

The roles this sector actually hires

Backend Development leads at just over a quarter of postings, more than twice the share of the next tracks. Fullstack Development and Data Analytics and BI sit level at a bit more than a tenth each, and the rest of demand thins into smaller roles.

Rest of marketLeading profile

  1. Backend Development+10
  2. Fullstack Development+5
  3. Data Analytics & BI+2
  4. QA & Testing+2
  5. AI & LLM Applications±0
  6. Generalist Software Engineer+1
  7. Frontend Development+3
  8. Data Engineering±0
  9. Enterprise Platforms−10
  10. DevOps & Platform Engineering−2
  11. Systems & Embedded Engineering−4
  12. Mobile Development+1
  13. Domain-Specific Development−3
  14. Data Science & ML±0
  15. Security Engineering−1

Sorted by share of postings · gap = share − rest of market, in points

Section 3 / Company-Class Distribution

The kinds of companies behind the sector

Sales and marketing tech is unusual in being led by family-run Lala companies, well ahead of established firms and multinationals.

This industryRest of markettop employers by openings in the last 2 weeks

  1. Lala Companies2 employers hiring
    This industry~50%
    Rest of market~2%
    • Scout Inc.
    • MarketEngine.ai
  2. Established SMEs8 employers hiring
    This industry~15%
    Rest of market~9%
    • Epsilon
    • ZoomInfo
    • 6sense
    • AiSensy
    • Meltwater
  3. MNCs & GCCs3 employers hiring
    This industry~15%
    Rest of market~25%
    • NiCE
    • Salesforce
    • NielsenIQ
  4. Unicorns & Indian Product7 employers hiring
    This industry~9%
    Rest of market~6%
    • HighLevel
    • Cendyn
    • HG Insights
    • Level AI
    • MoEngage
  5. Funded Startups2 employers hiring
    This industry~6%
    Rest of market~3%
    • Entropik
    • Goldcast
  6. IT Services & BPO0 employers hiring
    This industrynegligible
    Rest of market~45%

    No listed employer hiring in the last 2 weeks.

  7. Staffing & Bodyshops0 employers hiring
    This industrynegligible
    Rest of market~6%

    No listed employer hiring in the last 2 weeks.

  8. MAANG & Tier-1 Tech0 employers hiring
    This industrynegligible
    Rest of market~5%

    No listed employer hiring in the last 2 weeks.

Section 4 / City Distribution

Where in India this sector hires

Callout

Bangalore takes just over half of sales and marketing tech hiring. Delhi NCR stands out strongly, the commercial north showing up at around a fifth. Mumbai Region sits at a negligible share. Pune also runs above its national share, leaving Delhi NCR the clear standout outside the lead.

City distribution — share of this industry's postings by city (the seven city-page cities), with each city's share of the rest of the market and the over/under index.

Mkt %Rest of marketCityShare of sectorSec %
~55%01Bangalore0.91× par~50%
~9%02Delhi NCR2.78× over~25%
~10%03Pune1.50× over~15%
~15%04Hyderabad0.47× under~7%
~8%05Chennai0.38× under~3%
~4%06Mumbai Region0.50× under~2%
~1%07Kolkata<1%<1%

Share of this sector's postings by city vs the rest of the market. A longer sector wing than market wing means the city over-indexes for this sector here.

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