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Brands sold abroad, built in India 5 companies
Some brands that sell to customers in America or the Gulf build their apps and systems in India.
FanaticsFanatics, with engineers in Hyderabad, sells the licensed jerseys and merchandise of American sports leagues.HyderabadHired recently
QuinceQuince, with engineers in Bengaluru, sells cashmere, linen and home goods at low prices, directly from the factories.BengaluruHired recently
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India's direct brands 16 companies
These Indian brands sell through their own apps, websites and stores, and many make their own products.
Eyewear, beauty and jewellery
Glasses, cosmetics and jewellery.
Purplle.comPurplle, with engineers in Mumbai and Pune, sells beauty products online, its own brands beside others.Mumbai · PuneHiring now
CaratLane (Tata Group)CaratLane, part of the Tata Group, with engineers in Chennai, sells fine jewellery online and in stores.ChennaiHired recently
Food, nutrition and fashion
Fresh food, supplements and clothes.
Country DelightCountry Delight, with engineers in Delhi, delivers milk and fresh food by subscription every morning.Delhi NCR
LiciousLicious, with engineers in Bengaluru, sells fresh meat and fish through its own app, with its own software for keeping them cold.
Chai PointChai Point sells packaged teas and brews tea in workplaces.See alsoTech-led restaurant and cafe chains
The tech, explainedDirect-to-consumer (D2C) brand
How it all worksE-commerce marketplacesRunning shoes under ₹2,000, delivered by Thursday.
See how it works →What's changing
The brand knows each customer.
A brand that sells directly sees what each customer buys and when. It can use that to suggest the next purchase and to plan what to make.
Read moreDirect-to-consumer (D2C) brand
Elsewhere in E-commerce and D2C brands:Online marketplacesB2B e-commerce platformsOn-demand services apps
Companies: ingrid's company map. Hiring signals: postings feed of 5 Nov 2026.