More and more, the point of sale is software. It includes:
- the billing screen that records each order
- the menu
- the stock
- the loyalty scheme
This software is sold together with the payment processing, and the fees on the payments pay for all of it.

This Market Segment looks at the counter from the payment's side. The retailer's side of the same counter is covered elsewhere.
Every company named here has posted software engineering jobs in India. Famous companies that don't actively hire software engineers in India are left out.
This is a small Market Segment. It covers five companies, and one more that is covered mainly in another Market Segment.
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Back to the café's counter. Three companies here sell the terminal, the billing software, or both:
Two companies sell a business's whole software, with the payment inside it:
One company here is covered mainly in another Market Segment:
The terminal is becoming unnecessary. A phone can now accept a tapped card by itself. And a QR code accepts a UPI payment with no hardware at all. This is why India's shops moved from terminals to a printed QR code, and a small speaker that announces each payment. The hardware is no longer the product. So the companies here are selling the software around the payment.

Who these companies hire, and for what, is on What payments hires for.