On-demand services apps

Services booked through an app, from a cleaner and a yoga class to the vet

It is Saturday in your flat in Bengaluru. On one app, you book a cleaner for the morning. On another, you book a yoga class for the evening. And your cat is due at the vet.

This is the last Market Segment in Industry Vertical 26, and it sells services rather than goods:

the cleaner or the beautician sent to your home
the fitness class
the vet
the wedding planner
the errand

The app does four things. It matches the customer to a provider, the person or business who does the work. It schedules the visit. It sets the price. And it takes the payment. (More on paying from the phone in Market Segment 17.5, UPI apps, wallets and neobanks, in Industry Vertical 17, Payments.)

What a service app does: it matches you to a provider, schedules the visit, sets the price before you book and takes the payment.

This Market Segment covers those apps, and some of the booking software behind them.

Every company named here has posted software engineering jobs in India. Famous companies that don't actively hire software engineers in India are left out.

This Market Segment has one sub-segment.

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The service apps, and the software behind them

The service apps, and the software behind them

Back to Saturday in your flat from the start of this Market Segment. The first company is the same kind of app, for South-East Asia.

Grab

with engineers in Bengaluru, has the most job postings in this Market Segment. It is South-East Asia's everyday app, for rides, food delivery, parcels and payments, and it builds part of it in Bengaluru. Its parcel delivery is why Grab also appears in Market Segment 30.5, Last-mile delivery and shipping software (in Industry Vertical 30, Supply chain and logistics). (More on ride apps in Market Segment 38.6, Ride-hailing and shared mobility apps, in Industry Vertical 38, Automotive and mobility.)

The next companies send someone to your home, or book you into a class.

Urban Company

with engineers in Delhi, is India's largest home-services app. It sends trained cleaners, beauticians, electricians and plumbers to the home, at a price set before you book.

Snabbit

with engineers in Bengaluru, sends a cleaner within minutes. This is the cleaner for your Saturday morning.

Curefit

with engineers in Bengaluru, runs cult.fit, the fitness app and gym network.

MyYogaTeacher

runs live yoga classes online, like your evening class.

Curefit and MyYogaTeacher also appear in Market Segment 22.5, Chronic disease management and digital therapeutics (in Industry Vertical 22, Digital health).

The next companies cover pets, weddings and the rest of life.

Vetic

with engineers in Delhi, runs a network of veterinary clinics, with diagnostic tests and grooming. This is where your cat would go.

Meragi

with engineers in Bengaluru, plans and sells weddings through one platform.

8club

runs an invitation-only community of curated experiences. Members join by invitation, and the company chooses the experiences.

Book An Artist

finds a local artist for a commission, a piece of work made to order.

is an AI assistant that coordinates a household's chores.

The last four companies bring the business side of the same bookings: the software a yoga studio, a gym or a salon uses to take bookings and run itself.

Playlist

with engineers in Pune, is the company formed from Mindbody and ClassPass.

WellnessLiving

sells software of the same kind.

Zenoti

with engineers in Hyderabad, also sells this software.

ClubReady LLC

with engineers in Kolkata, also sells this software.

All four are covered mainly in Market Segment 15.6, Field service and appointment booking software (in Industry Vertical 15, Customer service and CX).

The same booking from two sides: service apps such as Urban Company, Snabbit, Curefit, MyYogaTeacher, Vetic and Meragi are what you book on, while Playlist, WellnessLiving, Zenoti and ClubReady sell the booking software a studio, gym or salon runs itself on.

The errand done by an agent.

The service app's job is matching and scheduling. The next step is an AI assistant that arranges the service itself, on the customer's behalf. It books the cleaner, reorders the pet food and plans the week's chores. The apps in this Market Segment are building that assistant. The providers they send, the people who do the cleaning, the grooming and the repairs, are the part that an AI model cannot replace.

That is the end of Industry Vertical 26. After the marketplaces, the brands and the retailers, it closes with the apps that sell services: the cleaner, the class and the vet, booked from a phone.

Who they hire

Who these companies hire, and for what, is on What e-commerce and D2C brands companies hire for.

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