Bengaluru carries the work, through eBay's centre there, Wayfair and Coupang, and India's own marketplaces, Flipkart, Myntra and Meesho, are built in the same city. Hyderabad appears through the sports-merchandise company Fanatics, Chennai through the resale app Poshmark, Mumbai through the beauty marketplace Purplle, and Delhi NCR through Urban Company, OLX India and several brands. India also has a crowd of its own direct brands, in food, beauty, eyewear and jewellery, like Licious, Nykaa, Lenskart.com and CaratLane.
For an engineer, this is consumer software at enormous scale, where search, cart and checkout must stay fast through a sale. Java engineers lead the hiring, mobile engineers are far more common than at a typical product company, and data and ML engineers build the search, recommendations and pricing behind every screen. GenAI work is less common here than at most product companies.
E-commerce and D2C brands is one of the Industry Verticals of
The Market Segments run from the giant marketplace to the single brand and the single shop, then to selling between businesses and selling services.
The global marketplaces, like eBay, Wayfair and Coupang, sit beside India's own, Flipkart, Myntra and Meesho.
Second-hand goods and classified listings are sold through apps like Poshmark, StockX, Mercari and OLX India.
Brands built in India and sold abroad, like Fanatics and Quince, sit beside India's own direct brands, like Licious, Nykaa, Lenskart.com and Purplle.com.
Selling in the store, on the app and by delivery from that same store is here through Reliance Retail.
Selling to other businesses, from electronic parts to the product data every shop needs, is the work of companies like Mouser Electronics, Syndigo, Pattern and Unilog.
Services booked through an app come from companies like Grab, Urban Company, Snabbit, Curefit and Vetic.
What e-commerce and D2C brands companies hire software engineers for, and which roles they hire, is on