Tech, ExplainedEnterprise SaaS and software
Product

Employee recognition

The thank-you badge that turns into a gift card.

BEFORE ITAFTER ITEmployee recognitionTerryberryXoxodayCOVERSPeer badgesPointsAnniversariesReward catalogueHuman resources informationsystem (HRIS) and payrollsendsteams andjoining datessends eachrewardto deliverRewards andincentives platform↗ MARKETING TECHNOLOGYBEFORE ITAFTER ITEmployee recognitionTerryberryXoxodayCOVERSPeer badgesPointsAnniversariesRewardcatalogueHuman resourcesinformationsystem (HRIS)and payrollsendsteams andjoining datessends eachrewardto deliverRewards andincentivesplatform↗ MARKETINGTECHNOLOGYBEFORE ITHuman resources information system(HRIS) and payroll↓ sends teams and joining datesEmployee recognitionTerryberryXoxodayPeer badgesPointsAnniversariesReward catalogueAFTER IT↓ sends each reward to deliverRewards and incentives platform↗ MARKETING TECHNOLOGY
Employee recognition reads teams and joining dates from the HRIS, records badges and anniversary points on a team feed, and sends each reward to the rewards platform, which delivers the gift card or voucher.
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Employee recognition is software through which colleagues thank each other in public, and the company marks achievements and work anniversaries, often with points that the employee exchanges for rewards. A thank-you is sent as a badge: a small award with a message, which everyone in the team can see on a shared page called a feed.

Most platforms use points. The company gives each manager, and sometimes each employee, a budget of points every quarter. A badge can carry some of these points with it. The employee collects points and exchanges them in a catalogue for gift cards, shopping vouchers, mobile recharges or donations. The company decides what one point is worth, often ₹1.

Imagine a customer support centre in Mohali with 2,500 staff. Each team leader there gets 10,000 points to give away every quarter. One afternoon, an agent stays on a call for 40 minutes to help an elderly caller unblock his bank account, and the caller rates the call 5 out of 5. Her team leader sends her a "Customer hero" badge with 500 points. The badge appears on the team's feed, and three colleagues add their thanks below it. In June, she completes three years at the company, and the software awards her 2,000 points automatically. She now has 2,500 points, and she exchanges them for a ₹2,500 grocery voucher.

The software knows each person's team, manager and joining date because it reads them from the HRIS, the system that holds every employee's record. The catalogue usually comes from a rewards and incentives platform. That company buys gift cards and vouchers from hundreds of brands, and sends each one to the employee by email or SMS. Companies use the same kind of catalogue to reward their customers and dealers, in loyalty and rewards programmes.

Rewards also have tax rules. In India, gifts and vouchers that an employer gives an employee are free of tax up to ₹15,000 in a year, under the Income-tax Rules 2026. If the year's total goes above that amount, the whole value counts as part of the salary, and tax must be deducted on it. So the platform sends the value of each employee's rewards to payroll.

Recognition is different from performance management. A performance review comes once a year, from the manager, and it decides the pay rise. Recognition can happen on any day, can come from any colleague, and is small. Companies watch whether it makes a difference through the engagement survey, which asks staff whether their work is noticed.

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