Brand protection and product authentication

Product authentication 3 companies

Brands print security features on packaging that are hard to copy, and checkers use microscopes and AI to tell real goods from fakes.

Crane Authentication (NXT)Crane Authentication makes security features for packaging and labels, such as tiny optical patterns that are very hard to copy.Bengaluru

EntrupyEntrupy checks luxury handbags and sneakers with a handheld microscope and a model trained on images of real and fake goods.

Ennoventure Inc.Ennoventure, with engineers in Bengaluru, is another company that checks whether products are genuine.

The tech, explainedProduct authentication Serialisation and track-and-trace↗ Pharma manufacturing

How it all worksE-commerce marketplacesRunning shoes under ₹2,000, delivered by Thursday.

See how it works →

What's changing

AI can make the fake too.

The same AI that spots fakes can also design better ones. Authentication companies are moving to features that cannot be copied from a photograph.