Wealth management and advisory platforms

The adviser's screen, where a rich client's money is managed

Take a founder in Bengaluru who has just sold her start-up. She now owns shares in several companies, money in three banks, units in a dozen mutual funds, a stake in a private fund and two flats. She has no time to track all of it. So she hires an adviser.

Between the fund and the investor sits the adviser. The adviser can be one of three kinds:

a private banker

who serves rich clients at a bank

an independent adviser

who works for the client and not for a bank

a family office

a private firm that manages the money of one rich family

The adviser has four jobs. The first is to know what the client owns, across every bank and fund. The second is to recommend what to buy. The third is to report how the investments have done. The fourth is to keep the client's trust. The software in this Market Segment is the screen the adviser does all of this on. More and more, it is also a digital service that reaches investors who could never afford an adviser.

Every company named here has posted software engineering jobs in India. Famous companies that don't actively hire software engineers in India are left out.

This Market Segment covers ten companies.

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The adviser's software

The adviser's software

Back to the founder from the start of this Market Segment. Her adviser needs to see everything she owns on one screen.

The founder's shares, bank accounts, mutual funds, private-fund stake and flats are brought together as one picture, which is called aggregation and is what Addepar does. The adviser's screen, such as those InvestCloud and Advisor360° sell, then helps with the adviser's four jobs: knowing what she owns, recommending what to buy, reporting how the investments did and keeping her trust.

InvestCloud Inc.

with engineers in Bengaluru, has the most job postings in this Market Segment. It sells the digital wealth platform of banks and advisers. It includes the client portal, where clients see their investments, the portfolio management, and the adviser's workspace. InvestCloud builds much of it in Bengaluru.

Addepar

with engineers in Pune, brings together everything a very rich client owns: the shares, the private funds, the property and the art. It shows all of it as one picture, for the client's adviser or family office. This is called aggregation.

Advisor360°

with engineers in Bengaluru, sells the workstation of American financial advisers and broker-dealers. A broker-dealer is a firm that buys and sells investments for clients, and for itself.

Alpheya

sells the wealth platform of banks in the Gulf.

Flyer Financial Technologies

a New York company with engineers in Hyderabad, sells cloud-based trading and portfolio management software. Its customers are wealth managers, asset managers and registered investment advisers (RIAs), the independent advisers registered with America's regulator. Its order management system handles each trade, from the adviser's decision to the broker. Its trading network connects investment firms with the brokers and custodians they work with. A custodian is the firm that holds a client's investments safely.

Unidel

with engineers in Mumbai, sells Asset Vantage. It is the accounting and reporting system of Indian and international family offices.

Crest

with engineers in Bengaluru, sells a fractional family office to founders and the affluent. Fractional means that several clients share the office's services, so each pays only part of the cost.

The rest serve India's investors and their advisers.

Dezerv

with engineers in Bengaluru, manages the portfolios of India's affluent. These are the professionals and founders, like the one at the start of this Market Segment, whose wealth has grown faster than the private banks could serve them.

Investwell

with engineers in Delhi NCR, sells software to India's mutual fund distributors. A distributor sells mutual funds to investors, and earns a fee from the fund company.

Tandems

with engineers in Delhi NCR, sells an AI platform that recommends products to advisers and bankers. (Tandems also appears in Market Segment 19.1, Core banking and banking as a service (BaaS), in Industry Vertical 19, Banking and regtech.)

$Between the investments and the investors sit private bankers, independent advisers, family offices and mutual fund distributors, each with the software from this page that serves them. Dezerv and Crest, a fractional family office, serve the affluent directly.$

Between the investments and the investors sit private bankers, independent advisers, family offices and mutual fund distributors, each with the software from this page that serves them. Dezerv and Crest, a fractional family office, serve the affluent directly.

Advice for the investor without an adviser.

Until now, personal advice has been available only to people with enough money to pay an adviser. AI models can now hold the conversation, know the client's holdings and explain a recommendation. Regulators are deciding how much of that counts as advice, and who is responsible for it. India has tens of millions of new investors, and few advisers. It is where the question matters most.

That is the adviser's screen. The founder's adviser sees her shares, funds, private stake and flats on one screen. And more and more, investors with far less money get similar help from an app.

Who they hire

Who these companies hire, and for what, is on What wealthtech and capital markets hires for.

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