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Server and storage hardware The servers and storage that fill the racks, and the software inside them Market Segment 3.1 was about the data-centre building. This Market Segment moves on to the servers that go into its racks, and the companies that make them.

A server is not very different from the laptop you use. It is built from the same basic parts: a processor, memory, a disk to store files, and a network connection. But a server is built to run all day, every day, and to serve many users at once. So it has far more of each part, and it keeps working even when one of them fails. Storage hardware is a kind of specialised server. It is packed mostly with disks, and its software keeps extra copies of the data, so nothing is lost when a disk fails. The industry calls it a storage system.

Every server also has a second, much smaller computer built into its main board, called the baseboard. It has its own network connection, and it is called the baseboard management controller (BMC). Think of it as a caretaker who stays on duty even when the server is switched off or has crashed. It switches the server on, watches its temperature and fans, and lets an administrator reach the server from far away. That matters when the server sits in a data centre hundreds of kilometres from the people who run it.

The companies in this Market Segment make these servers. Much of their engineering in India is software. Some of it is firmware, the software built into the hardware that starts it and controls it. The rest is management software, which lets a company run thousands of servers as if they were one machine. Most of this work happens in Bengaluru and Pune.

This Market Segment has two sub-segments. The first covers the big brands that sell servers to companies of every size. The second covers smaller companies that build AI clusters: thousands of servers wired together to work as one machine for AI. After them comes a supplier of the supporting equipment around the servers, the power and cooling that both sub-segments depend on. The industry calls this data-centre infrastructure, and Vertiv is the one example here.

Every company named here has posted software engineering jobs in India. Famous companies that don't actively hire software engineers in India are left out.

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  • The server makers
  • Built for the AI cluster
The server makers Servers, storage hardware, and the firmware and management software inside them

Most companies buy their servers from a brand, the same way you might buy a laptop. The three biggest server brands in the world are all here:

Dell Technologiessells servers under the PowerEdge name, along with storage hardware. Its centres in Bengaluru and Pune work mostly on the firmware and systems software inside them. Dell's laptops and desktops are covered in Market Segment 36.2, PCs, laptops and printers (in Industry Vertical 36, Electronics and devices). Dell International Services is its services and support centre in India. (More on it in the GCC collection.) Hewlett Packard Enterprise (HPE)split from HP, the laptop and printer maker, in 2015. Its Bengaluru site is one of its largest engineering centres anywhere, and the work there is also mostly firmware and systems software. HPE also owns Aruba and Juniper, the networking companies covered in Market Segment 1.2, Enterprise networking (in Industry Vertical 1, Networking and telecom). Lenovois best known for its ThinkPad laptops, and it also sells servers. It owns Motorola too, whose phones are covered in Market Segment 36.1, Smart home appliances and consumer electronics (in Industry Vertical 36, Electronics and devices).

Two other big server makers are not covered in this Market Segment: Supermicro, one of the largest, especially for AI servers, and Cisco, which also sells servers alongside its networking equipment.

The biggest buyers of all, the hyperscalers from Market Segment 3.1 (such as Amazon, Microsoft and Google), mostly skip these brands. They buy so many servers that it is cheaper to design their own and have them built to order. The manufacturers that build them are called ODMs, short for original design manufacturers. Most are Taiwanese, such as Foxconn, Quanta and Wiwynn. It is the same idea as the white-box switches in Market Segment 1.2. The ODMs are not covered in this Market Segment.

Built for the AI cluster Whole clusters for AI and high-performance computing, and the network that ties the accelerators together

Training an AI model takes thousands of AI accelerators, chips built to do the maths behind AI very fast. The best known are the graphics chips (GPUs) from the Frontier in Market Segment 3.1. Each server in a cluster holds several of them. All of them work on the same job, and linked together they form an AI cluster. The accelerators swap data with each other all the time. So a cluster behaves less like a room of separate servers and more like one giant machine. Such clusters are also used for weather forecasts and scientific simulations. That use is called high-performance computing.

Building a cluster is a different job from selling servers. The hard parts are the network between the servers, the cooling, and the software that shares the work across the whole cluster. Two small companies do this job:

Penguin Solutionsdesigns and builds AI and high-performance computing clusters for customers who don't want to put them together from parts. It also manages them after they are installed. It includes the former Penguin Computing. Nexthop AIis a start-up that builds the network switches for AI clusters, working closely with the hyperscalers. Its switches run SONiC, the free network operating system that Microsoft first wrote for its own data centres. Nexthop is part of the race described in the Frontier of Market Segment 1.2: linking AI clusters with ordinary Ethernet instead of specialist networks.

The supporting equipment: power and cooling. Every server in both sub-segments needs steady power and cooling.

Vertivmakes the power and cooling equipment for data centres. That includes the equipment that carries power to each rack, and uninterruptible power supplies (UPS), the batteries that keep servers running until the generators start. It also makes the liquid cooling that AI racks need. Much of this is designed at its engineering centre in Pune. Vertiv's main home is Market Segment 37.9, Building technology and HVAC (in Industry Vertical 37, Manufacturing tech). Inside an AI cluster: who builds what. A row of servers, each holding several GPUs, is linked by network switches from Nexthop AI. Vertiv supplies the power, through uninterruptible power supplies (UPS), and the liquid cooling, with cold liquid piped in and warm liquid piped out. Penguin Solutions designs, builds and manages the whole cluster. All the GPUs work on one job, like one giant machine.Inside an AI cluster: who builds what. A row of servers, each holding several GPUs, is linked by network switches from Nexthop AI. Vertiv supplies the power, through uninterruptible power supplies (UPS), and the liquid cooling, with cold liquid piped in and warm liquid piped out. Penguin Solutions designs, builds and manages the whole cluster. All the GPUs work on one job, like one giant machine. The rack as the unit.

Servers used to be sold one box at a time. For AI, the industry now sells whole racks, and even whole rows of racks. They arrive already wired, cooled and networked, ready to switch on. These are called rack-scale systems. Dell and HPE now sell AI systems this way. Penguin builds them to order, Nexthop builds the network inside them, and Vertiv builds the cooling around them. This is where every company in this Market Segment is putting its money.

That is the hardware inside the data centre: servers and storage from the big brands, AI clusters from the specialists, and the power and cooling that keep them all running.
Who they hire

Who these companies hire, and for what, is on What data centres and servers hire for.

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