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Insurance aggregators and online brokers Buying insurance online, comparing policies side by side Say you have your first job, and you want health insurance for your parents in Madurai. A generation ago, an agent would have visited their home, explained one policy, and taken a commission. Today you open a website on your phone, compare twenty policies side by side, and buy one in fifteen minutes.

For most of its history, insurance in India was sold, not bought. An agent visited, explained a policy, and earned a commission on the sale. The internet made it possible to compare policies and buy one directly. A new industry grew up to help, in three forms:

  • the comparison marketplace, a website that lists policies from many insurers side by side
  • the online adviser, which recommends a policy
  • the platform through which a company buys health insurance for its employees
Insurance used to be sold: an agent visited the home, explained one policy and earned a commission on the sale. Now it can be bought online in three forms: a comparison marketplace or an online adviser for you, and a platform through which your employer buys health insurance for its staff.Insurance used to be sold: an agent visited the home, explained one policy and earned a commission on the sale. Now it can be bought online in three forms: a comparison marketplace or an online adviser for you, and a platform through which your employer buys health insurance for its staff.

This Market Segment is about that industry. Its buyers are people buying their own insurance, and companies buying it for their staff. It is a small Market Segment: five companies, and one more that is covered mainly in another Market Segment.

Every company named here has posted software engineering jobs in India. Famous companies that don't actively hire software engineers in India are left out.

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  • What this section holds
What this section holds

Comparing and advising. Back to your parents' health insurance from the start of this Market Segment.

Policybazaar.comwith engineers in Delhi, has the most job postings in this Market Segment. It is India's largest online insurance marketplace. Millions of people compare and buy motor, health and life policies there, from dozens of insurers. Its call centres help complete the sale. Its sister site for loans, Paisabazaar, is not covered in this Market Segment. Ditto Insurancewith engineers in Bengaluru, is an online adviser. It recommends health and term life policies, without the pressure of earning a commission. Term life insurance pays out only if the person dies within a set number of years.

Insurance for a company's staff. Now think of the health insurance your employer gives you.

Plumwith engineers in Bengaluru, and Onsurity, also with engineers in Bengaluru, sell group health insurance to start-ups and small companies. The employer buys one policy for all its staff, and manages it online, with other benefits around it.

Plum and Onsurity also appear in Market Segment 12.3, Benefits administration software (in Industry Vertical 12, HR tech).

One company here works in America instead:

Nirvana Insurancewith engineers in Bengaluru, sells insurance to American trucking companies. It sets the price from the trucks' telematics: the data each truck sends about how it is driven.

One company covered mainly in another Market Segment belongs here too:

Forbes Advisorwith engineers in Mumbai, is here for its comparisons of financial products, including insurance. (More on it in Market Segment 33.1, News and professional information providers, in Industry Vertical 33, News, publishing and social media.) You buy your own policy through Policybazaar.com or Ditto Insurance, from insurers in India, while a start-up or small company buys one group health policy for its staff through Plum or Onsurity. Nirvana Insurance insures American trucking companies, and Forbes Advisor compares financial products, including insurance.You buy your own policy through Policybazaar.com or Ditto Insurance, from insurers in India, while a start-up or small company buys one group health policy for its staff through Plum or Onsurity. Nirvana Insurance insures American trucking companies, and Forbes Advisor compares financial products, including insurance. The policy explained before it is bought.

Insurance has always been sold, rather than bought, because it is hard to understand. The agent's job was to explain it. AI models can now read a policy's fine print, and answer a buyer's question about what it covers. India's insurance regulator is also building a national marketplace, Bima Sugam, on which policies can be compared and bought. The companies here are betting that the explanation, not the comparison table, wins the sale.

So you, from the start of this Market Segment, can compare and buy your parents' policy yourself, with no agent at the door. And the health insurance your employer gives you was probably bought online too.
Who they hire

Who these companies hire, and for what, is on What insurtech hires for.

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