Picture the technology centre of a large bank in Pune. It needs 20 data engineers by March, and not enough good people have applied. It also wonders whether some of its own staff could move into those roles, and what skills it will need in five years.
The software in this Market Segment does two jobs:

AI models remade both jobs before most of the rest of Industry Vertical 12 had noticed. The buyers are companies' recruiting and HR teams.
This is a young and small Market Segment, and largely Indian-founded.
Two neighbours are covered elsewhere, or not at all:
- Marketplaces that find people for companies as a service, instead of selling software, are covered elsewhere.
(More on them in the services-world collection.) - LinkedIn, whose profiles most of these companies search, is part of Microsoft.
(More on it in Microsoft, in the big-tech collection.)
Every company named here has posted software engineering jobs in India. Famous companies that don't actively hire software engineers in India are left out.
This Market Segment has two sub-segments, from finding people to understanding them:
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Back to the bank's 20 data engineers from the start of this Market Segment. A recruiter used to find them by hand: searching profiles, sending messages, and phoning former colleagues for an informal opinion. The companies in this sub-segment do that search in software.
One company here works on a very different kind of hiring instead:
Each step of sourcing is now being done by an AI model: the search, the first message, the screening call and the reference check. The newest companies here,

Back to the bank from the start of this Market Segment. Could some of its own software testers become data engineers? The companies in this sub-segment answer questions like that. Moving staff into new roles inside the company is called internal mobility. Deciding what skills the company will need in future is called workforce planning.
Who these companies hire, and for what, is on What HR tech companies hire for.