CRM and sales tech in India: companies and hiring

CRM and sales tech

CRM and sales tech is the software a sales team uses to win business from other businesses. At its centre is the CRM, customer relationship management, the record of every account, contact, call and deal in progress. Around it sit the tools that find which companies might buy and who works there, send the sequence of emails and calls that turns a name into a meeting, forecast the quarter and work out each salesperson's commission, price the quote and answer the buyer's request for proposal, and prepare the salesperson for every step. This Industry Vertical holds the companies that sell all of it.

The buyers are sales teams in companies that sell to other companies, and much of the software is built in India. Salesforce's centres in Hyderabad and Bengaluru are among the largest it has anywhere, ZoomInfo and Apollo.io build in Bengaluru, and Seismic and Highspot have their Indian engineering in Hyderabad. India has founded its own companies here too, like LeadSquared, which builds CRM for Indian teams who call and visit customers in person, and Responsive, which turned the answer to a request for proposal into software.

For an engineer, this is where AI agents arrived in business software earliest. Agents that write the sales email, fill in the CRM and draft the proposal are the newest products here, so GenAI engineers are the most common opening, with JavaScript, Node and data engineers behind them. Hiring is modest in size and leans towards experienced engineers.

CRM and sales tech is one of the Industry Verticals of Domain IV, Enterprise SaaS and software. Every company named on this page has posted software engineering jobs in India.

The six Market Segments

The Market Segments follow a sale from the record it lives in, through finding the buyer, reaching out, forecasting and closing the deal, to the help the salesperson needs along the way.

CRM software

The CRM suites, and India's own CRMs built for selling by phone and in person, come from companies like Salesforce, HubSpot, LeadSquared and SuperAGI.

B2B sales intelligence and ABM platforms

Databases of buyers, and the signals that show which companies are ready to buy, come from companies like ZoomInfo, Apollo.io, 6sense and Demandbase.

Sales engagement platforms and AI SDRs

The platforms that send each sequence of emails and calls, and the AI sellers that now run it, come from companies like Outreach, Salesloft and Regie.ai.

Revenue intelligence and sales compensation software

Forecasting the pipeline and paying each salesperson's commission is the work of companies like Clari, RevSure AI and Xactly.

CPQ, pricing and RFP software

Configuring and pricing the quote, and answering the buyer's request for proposal, come from companies like Vendavo, DealHub.io, Responsive and Loopio.

Sales enablement platforms

The content, training and coaching that prepare the salesperson come from companies like Seismic, Highspot and GTM Buddy.

Who they hire

What CRM and sales tech companies hire software engineers for, and which roles they hire, is on the CRM and sales tech hiring page.

That is CRM and sales tech, the software behind every sale, from the first name on a list to the signed deal.