What unites these companies is that data is the product, whether it is the company's own data moved and shown back to it, or someone else's data bought on subscription. Their buyers are data teams, analysts and managers in every industry, from retailers and banks to carmakers and sports leagues. In India, the work is more spread out across cities than in most Industry Verticals. Bengaluru leads, with pipeline companies like Hevo Data, which was founded there. NielsenIQ and Circana work from Chennai and Pune, HERE Technologies from Mumbai, Matillion from Hyderabad, and Intellicus Technologies has built its reporting software in Indore.
For an engineer, this is where data engineering is the main job rather than a support function. Engineers build pipelines that move huge volumes of records, the platforms in Java that many customers share, and the dashboards and search that people read the results in. It is also where people are learning to question their data in plain language, so AI work is a larger part of the job here than at most product companies.
Analytics and data providers is one of the Industry Verticals of
The Market Segments follow the data from the systems where it is created, through the dashboards where it is read, to the data a company buys from outside and the maps that place it.
The pipelines that copy data into the warehouse, and the catalogs and checks that show what a company has and whether it can be trusted, come from companies like Fivetran, Matillion, Hevo Data, Alation and Informatica.
Dashboards, search in plain language and the analyst's workbench come from companies like Strategy, Domo, ThoughtSpot, Alteryx and SAS.
Data on what people buy and watch, what markets know and how teams play comes from companies like NielsenIQ, Circana, AlphaSense, Stats Perform and G2.
The maps themselves and the ground seen from above come from companies like HERE Technologies, Esri and AEREO.
What analytics and data providers hire software engineers for, and which roles they hire, is on