What this section holds
Back to your question to the HR chatbot, from the start of this Market Segment.
Leena AIfounded in Delhi, with engineers there and in Bengaluru, is the most substantial company covered mainly in this Market Segment. It also shows most clearly where this category is going. It sells an HR assistant: an AI agent that answers an employee's questions about leave, policies or the payslip. It raises a support ticket when it cannot answer, and runs short surveys. So the engagement product and the HR help desk become one conversation.
Now take the five-question survey on your phone.
CultureMonkeya small Chennai company, sells the engagement platform itself. It runs pulse surveys, which are short and frequent, and lifecycle surveys, sent at key moments such as joining and leaving. It also collects anonymous feedback, from which an employer reads its own mood.
SpeakUpin Bengaluru, presents itself as an employee-voice platform.
Now take your first performance review.
Engagedlywith engineers in Bengaluru, sells performance management: the reviews, the goals, and the succession plan, which decides who could take over each key role.
And the thank-you badge from your colleague:
Terryberrywith engineers in Hyderabad, is an American recognition company. Its milestone awards and rewards platform mark work anniversaries and achievements.
Two companies covered mainly in other Market Segments bring this one its weight:
Xoxodayfounded in Bengaluru, with engineers there, has the most job postings in this Market Segment. Its platform sends rewards and incentives from one catalogue to customers, to channel partners (the distributors and resellers who sell a company's products) and to employees. It is here for its employee-recognition product. (More on it in Market Segment 13.7, Loyalty and rewards platforms, in Industry Vertical 13, Martech.)
Medalliawith engineers in Pune, is here for the employee version of the survey platform it built for customers. (More on it in Market Segment 15.5, Customer feedback and reputation management, in Industry Vertical 15, Customer service and CX.)
The survey replaced by the conversation.
The engagement survey asked once a year what the HR assistant now hears every day. Leena AI's product is built on that idea. The assistant that answers the employee is also the tool that measures them. How employees feel is read from the questions they ask, instead of asked for in a survey.
So your first six months end where Industry Vertical 12 ends. Software found you, tested you, checked you, paid you and trained you. Now it asks how you are doing, and it listens to the questions you ask.
Across Industry Vertical 12, software found the new engineer, tested, checked, paid and trained them, and now asks how they are doing.
