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Cloud kitchens The kitchen with no dining room, cooking only for delivery You order biryani on a delivery app, from a brand with its own name, logo and menu. But there is no restaurant with that name that you could walk into. The biryani was cooked in a kitchen that only cooks for delivery. (More on the delivery apps in Market Segment 28.1, Food and grocery delivery apps.)

That kitchen is a cloud kitchen. It has no tables and no waiters. One kitchen often cooks for several restaurant brands, and each brand is sold on the delivery apps under its own name.

One cloud kitchen cooks for several restaurant brands, such as Faasos, Behrouz Biryani and Oven Story, each sold on the delivery apps under its own name, logo and menu.One cloud kitchen cooks for several restaurant brands, such as Faasos, Behrouz Biryani and Oven Story, each sold on the delivery apps under its own name, logo and menu.

A cloud kitchen's product is as much software as food. The software does three jobs:

  • deciding which brands to run in which neighbourhood
  • standardising the recipes, so each dish tastes the same in every kitchen
  • timing the cooking to the moment the delivery rider arrives
Cooking timed to the rider: the software starts each dish so that the food is packed just as the delivery rider arrives to collect it.Cooking timed to the rider: the software starts each dish so that the food is packed just as the delivery rider arrives to collect it.

Every company named here has posted software engineering jobs in India. Famous companies that don't actively hire software engineers in India are left out.

This is a small Market Segment, with two companies and one sub-segment. The restaurants' own software comes next, in Market Segment 28.3, Restaurant management and workplace dining software.

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  • The cloud-kitchen companies
The cloud-kitchen companies

Back to the biryani from the start of this Market Segment. It may well have come from the first company here.

Rebel Foodswith engineers in Mumbai, is one of the world's largest cloud-kitchen companies. It runs brands such as Faasos, Behrouz Biryani and Oven Story, from shared kitchens across India and abroad. Its software standardises the recipe, the preparation and the running of each kitchen. Its EatSure app sells all its brands together, in one order. Swishwith engineers in Bengaluru, delivers food in ten minutes from its own kitchens. It applies the ten-minute promise of grocery delivery to cooked meals. The restaurant designed by data.

A cloud kitchen can launch a brand from the delivery apps' data: what a neighbourhood searches for and cannot find. It can close the brand again when it fails, with no lease to break and no sign to take down. The ten-minute meal is the next test. It depends on forecasting what will be ordered before anyone orders it. (More on restaurant chains built on software in Market Segment 28.4, Tech-led restaurant and cafe chains.)

That is the cloud kitchen: a restaurant with no dining room, whose brands, recipes and timing are run by software.
Who they hire

Who these companies hire, and for what, is on What foodtech and quick commerce companies hire for.

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