ingrid.fyi India's software hiring trends, explained.
Sign in to ingrid.fyi with Google
Your Google account
name@gmail.com
Continue with Google
Home / Product companies / VIII · Gaming, streaming and media / News, publishing and social media / Social media, dating and matrimony apps
On this page
Social media, dating and matrimony apps Where people talk and meet, in Indian languages and in search of a partner Open the phone of someone in a small town in Uttar Pradesh. You may find a social app in Hindi full of morning greetings, devotional songs and local news. You may also find a dating app, or a matrimony app where the family is looking for a match. Publishing is no longer only for newsrooms. On these apps, ordinary people publish to each other.

Two kinds of app

 Social appswhere people post, share and chat. A social network connects people to friends and to strangers who share an interest. Short-video apps show a feed of clips a few seconds long, made by users. (More on the short videos people watch in Market Segment 32.1, OTT and live streaming platforms, in Industry Vertical 32, Streaming and broadcast.) Apps for meeting someoneFriendship and dating apps help people find a friend or a date. Matrimony apps help people find a spouse, often with the family involved. Online matrimony is an industry that India built for itself.

Why Indian languages matter. Hundreds of millions of Indians came online on cheap phones. Many of them read and write mainly in their own language. Global social apps were built in English first. Indian companies built social apps in Hindi, Tamil, Telugu and other languages for these users.

How the money flows

 Ads in the feedSocial apps show ads between posts and videos. (More on how those ads are bought in Market Segment 34.1, Ad buying platforms (DSPs) and ad networks, in Industry Vertical 34, Adtech.) Virtual giftsUsers buy coins and send gifts to the people they follow, during live streams or chats. The app keeps a share. Paid groupsSome apps let a community leader charge members a fee to join a group. Premium plansDating and matrimony apps are free to join. Users pay for extras, such as seeing who liked them, or contacting more people. Social apps earn from ads in the feed, virtual gifts and paid groups; apps for meeting someone are free to join and earn from premium plans.Social apps earn from ads in the feed, virtual gifts and paid groups; apps for meeting someone are free to join and earn from premium plans.

Keeping users safe. These apps must catch fake profiles, scammers and harmful posts. This work is called trust and safety. Matrimony scams, where a fake profile asks for money, are a known problem. So apps check users' identity documents, and use software to flag suspicious behaviour. (More on this in Market Segment 4.3, KYC, identity verification and fraud prevention, and Market Segment 4.15, Physical security, surveillance and trust and safety, both in Industry Vertical 4, Cybersecurity.)

Trust and safety: apps check each user's identity documents and use software to flag suspicious behaviour, to catch fake profiles, scammers and harmful posts.Trust and safety: apps check each user's identity documents and use software to flag suspicious behaviour, to catch fake profiles, scammers and harmful posts.

Every company named here has posted software engineering jobs in India. Famous companies that don't actively hire software engineers in India are left out.

This Market Segment has two sub-segments:

Social apps in Indian languages: social networks, short video and community groups Meeting someone: friendship, dating and matrimony apps

Keep reading, free

Two more sections are on this page: Social apps in Indian languages and Meeting someone. Sign in to read them here, in full.

Continue with Google
  • Social apps in Indian languages
  • Meeting someone
 Social apps in Indian languages Indian-language social networks, short video, community platforms ShareChatwith engineers in Bengaluru, runs the social app of the same name in more than a dozen Indian languages. It also runs Moj, its short-video app. Together they are among the largest social platforms built in India. Kutumbwith engineers in Bengaluru, lets communities build their own paid groups. A community can be a town, a trade or a group that shares an interest. Kutumb also makes Crafto, an app for making greetings and posters.

Meta's Facebook, Instagram and WhatsApp are covered elsewhere. (More on it in Meta, in the big-tech collection.)

 Meeting someone Friendship and dating apps built around voice, matrimony

Friendship and dating

 FRNDwith engineers in Bengaluru, is an app where people make friends and find dates by talking rather than swiping. Swiping means judging someone from a photo, and flicking left or right. On FRND, people meet through voice calls and social games. FRND has the most job postings in this Market Segment. Hunchwith engineers in Delhi, is a dating app that matches people through their answers to polls.

Matrimony

 Shaadi Dot Comwith engineers in Mumbai, runs Shaadi.com, one of India's largest online matrimony services. Nikah Foreverwith engineers in Delhi, runs a matrimony app for Muslims.

Tinder, Bumble, BharatMatrimony and Jeevansathi are not covered in this Market Segment.

The match made by AI.

Dating and matrimony apps have always ranked profiles, to decide whom to show each user. Now AI models write the profile, suggest the first message, and screen for fakes and scams. The apps that win will be the ones people trust most. Choosing a partner may be the most personal decision anyone makes online.

 That is where people talk and meet: social apps in Indian languages, and apps for finding a friend, a date or a spouse. They earn from ads, gifts and premium plans, and they succeed only if users feel safe.
Who they hire

Who these companies hire, and for what, is on What news, publishing and social media companies hire for.
ingrid.fyi About and method Membership Contact: support@ingrid.fyi
Privacy Terms Refunds and cancellation Shipping and delivery © 2026 ingrid.fyi · Payments by Razorpay
You're browsing as a guest. Sign in free to follow links for five minutes, once an hour.