Two worlds meet here. Global education companies build much of their software in India, like Pearson, the school-management company PowerSchool and the university software companies Anthology and Ellucian. Beside them sit India's own learning companies, the exam-coaching platforms like ALLEN Digital and PW (PhysicsWallah), the coding bootcamps like NxtWave and Newton School, and the career platforms like BOLD and Unstop. Bengaluru carries most of the work, with Delhi NCR and Chennai.
For an engineer, learning happens in the browser and on the phone, so Node, frontend and mobile engineers are common here. It is also one of the most open Industry Verticals in the product industry for engineers early in their career.
Edtech is one of the Industry Verticals of
The Market Segments follow a learner from the entrance exam to the first job.
The coaching apps for India's entrance exams, and the test-prep companies for exams abroad, come from companies like ALLEN Digital, PW (PhysicsWallah), Unacademy, Vedantu and Kaplan.
School curricula, digital textbooks and online classes for children come from companies like Pearson, Curriculum Associates, HMH, BrightCHAMPS and Codingal.
Admissions, grades, learning platforms and campus life run on software from companies like PowerSchool, Anthology Inc., Ellucian, Blackboard and StarRez Inc.
Learning a language and writing better is the work of apps like Duolingo, QuillBot, Speechify and EnglishBhashi.
Coding bootcamps and job-linked courses for students, and courses for working professionals, come from companies like NIIT, NxtWave, Newton School, upGrad and Coursera.
Résumés, internships, campus hiring and study abroad run through companies like BOLD, Handshake, Unstop, VMock and Virtual Internships.
New colleges built around software and industry work, like Newton School of Technology and Polaris School of Technology, sit beside BITS, Pilani.
What edtech companies hire software engineers for, and which roles they hire, is on