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Amazon Order a phone charger on Amazon.in at night, and it may reach your door the next day. Behind that order is a chain of software. Search finds the charger. A product page compares the sellers and their prices. The payment goes through, a warehouse picks the charger off a shelf, and a route is planned for the delivery van. Amazon has engineers in India working on each of these steps.

Amazon began in 1994 as an online bookshop in Seattle. Today it runs three very different businesses:

an online store and marketplacein India and in many other countries AWSthe largest cloud computing business in the world entertainment and devicesPrime Video, the MGM film studio, and devices such as the Kindle and the Echo Amazon runs three very different businesses under one name: the store and marketplace, with its search, seller tools, payments, logistics and ads; AWS, which rents computing over the internet; and entertainment and devices, from Prime Video to the Kindle, Echo and Fire TV built by Lab126. Engineers in India work on all three.Amazon runs three very different businesses under one name: the store and marketplace, with its search, seller tools, payments, logistics and ads; AWS, which rents computing over the internet; and entertainment and devices, from Prime Video to the Kindle, Echo and Fire TV built by Lab126. Engineers in India work on all three.

Amazon opened its first engineering centre in India in Bengaluru in 2004. It now has large centres in Bengaluru, Hyderabad and Chennai. Its Hyderabad campus, opened in 2019, is Amazon's largest building anywhere in the world.

Every name listed here has posted software engineering jobs in India. Audible, Amazon's audiobook company, is covered in the product-companies collection, because its work fits one product line. (More on it in Market Segment 33.5, Audio entertainment and storytelling apps, in Industry Vertical 33, News, publishing and social media, in the product-companies collection.)

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Five more sections are on this page: Retail and marketplace engineering, AWS, Prime Video and devices (Lab126), Where its products are explained, and The names it hires under. Sign in to read them here, in full.

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  • Retail and marketplace engineering
  • AWS
  • Prime Video and devices (Lab126)
  • Where its products are explained
  • The names it hires under
Retail and marketplace engineering

The store is the Amazon most people know. In India it runs as Amazon.in, launched in 2013.

Indian rules do not let a foreign-owned company sell its own stock to shoppers online. So Amazon.in is a marketplace. Independent sellers list and sell their goods, and Amazon runs the store around them. It provides the website and app, the payments, and often the storage and delivery.

On Amazon.in, independent sellers list and sell their goods to shoppers, and Amazon runs the store around them: the website and app, the payments, and often the storage and delivery.On Amazon.in, independent sellers list and sell their goods to shoppers, and Amazon runs the store around them: the website and app, the payments, and often the storage and delivery.

The software behind the store falls into a few large areas:

Search and the cataloguefinding the right product in a huge catalogue, and keeping every product page correct. The seller's sidethe tools sellers use to list their goods, set prices, manage stock and track what they are paid. PaymentsAmazon Pay, which in India also handles UPI payments, bill payments and a wallet. LogisticsAmazon's warehouses, called fulfilment centres, the sorting of parcels, and the routes that get each parcel to the door. Amazon runs its own delivery network in India. Advertisingsellers and brands pay to show their products higher in search results and on product pages.

Amazon also runs Amazon Business, a store for companies that buy office supplies, equipment and other goods in bulk.

Engineers in India work on Amazon.in. They also work on systems used by Amazon's stores in other countries.

AWS

Amazon Web Services, or AWS, rents out computing over the internet. A company that uses AWS doesn't buy its own servers. It rents computing power, storage and hundreds of ready-made services, such as databases, and pays for what it uses.

AWS started in 2006. It is the largest of the three hyperscalers, the biggest cloud providers. The other two are Microsoft Azure and Google Cloud. AWS has two regions in India, each a cluster of data centres: one in Mumbai and one in Hyderabad.

AWS also sells ready-made business products built on its cloud. One is Amazon Connect, a contact centre that customer service teams run in the cloud.

Engineers in India build and run parts of AWS's services. Others support the companies that use them.

You're reading as a guest. Sign in free to follow links for five minutes, once an hour. Prime Video and devices (Lab126)

Prime Video is Amazon's streaming service. It launched in India in 2016, and comes with a Prime membership, along with faster delivery. In 2022 Amazon bought MGM, a Hollywood film studio. Its film and TV business now sits with Prime Video, as Prime Video & MGM Studios.

A streaming service needs a lot of software. It needs apps for phones, TVs and browsers. It needs to deliver video smoothly, over fast and slow connections. And it needs to suggest what to watch next. Amazon Music, Amazon's music streaming service, needs much of the same software.

Lab126 is Amazon's device lab, based in California. Its name hides a small puzzle: 1 stands for A, and 26 for Z, as in "from A to Z". Lab126 designed the Kindle e-reader, the Echo smart speakers with the Alexa voice assistant, and Fire TV.

Building a device means writing software that runs on the device itself, close to its chips and hardware. It also means building the apps and cloud services the device talks to. Lab126 has engineers in India working on this device software. In India, Amazon's devices work also goes by the name Amazon Devices India.

Where its products are explained

Most of what Amazon sells is also made by other companies. The product-companies collection explains how each kind of product works, through those companies:

The online storeMarket Segment 26.1, Online marketplaces, in Industry Vertical 26, E-commerce and D2C brands. Amazon PayMarket Segment 17.5, UPI apps, wallets and neobanks, in Industry Vertical 17, Payments. AWS, as a cloudMarket Segment 5.1, Cloud infrastructure and web hosting providers, in Industry Vertical 5, Cloud providers and OS makers. AWS's data centresMarket Segment 3.1, Data centre and colocation providers, in Industry Vertical 3, Data centres and servers. Amazon ConnectMarket Segment 15.1, Contact centre software (CCaaS), in Industry Vertical 15, Customer service and CX. Prime VideoMarket Segment 32.1, OTT and live streaming platforms, in Industry Vertical 32, Streaming and broadcast. Echo, Alexa and Fire TV, as connected devicesMarket Segment 36.1, Smart home appliances and consumer electronics, in Industry Vertical 36, Electronics and devices. Amazon's adsMarket Segment 34.1, Ad buying platforms (DSPs) and ad networks, in Industry Vertical 34, Adtech.

Amazon also changed how other retailers work. Many of them built their own engineering centres in India to keep up. (More on it in Parent Industry 3, Inside the retailers and consumer-goods companies, in the GCC collection.)

The names it hires under

Amazon hires in India under four names:

Amazonthe company's own name, used across the store, the marketplace, payments and logistics AWS (Amazon)Amazon Web Services, the cloud business Prime Video & MGM Studios (Amazon)the streaming service and the film studio Lab126 (Amazon)the device lab

Amazon also posts jobs under the names Amazon Business, Amazon Music and Amazon Devices India.

Generative AI in every business.

Amazon is adding generative AI to all three businesses. In the store, Rufus is a shopping assistant that answers questions about products. Alexa+ is a new version of Alexa, built on generative AI. AWS sells access to many companies' AI models through a service called Bedrock, and designs its own AI chips, called Trainium.

That is Amazon: a store, a cloud, and a set of shows and devices, with engineers in India working on all three.
Who they hire

Who these companies hire, and for what, is on What Amazon hires for.

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